We created this “Solidarity” Lookbook project to relaunch the musically, artistically and culturally deep-rooted heritage brand called Home. Home was founded in 1969 in NYC in collaboration with Richard Ross and the legendary John Lennon. The beauty of Home's story is that Richard Ross' nephews picked this brand up, years later, and decided to collectively relaunch their uncle's legacy and carry out his vision.
In order to truly capture the essence of the brand's deep, retro heritage – we decided to shoot the video with vintage Lomo Spherical lenses from the 70's. For the still photography, we decided to shoot with a medium format film camera. We also commissioned a very talented composer to create a custom track that balances between an era-specific and modern musical style.
HOME "Solidarity"Lookbook Video Campaign
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