HOME

"Solidarity" Lookbook

We created this “Solidarity” Lookbook project to relaunch the musically, artistically and culturally deep-rooted heritage brand called Home. Home was founded in 1969 in NYC in collaboration with Richard Ross and the legendary John Lennon. The beauty of Home's story is that Richard Ross' nephews picked this brand up, years later, and decided to collectively relaunch their uncle's legacy and carry out his vision.

In order to truly capture the essence of the brand's deep, retro heritage – we decided to shoot the video with vintage Lomo Spherical lenses from the 70's. For the still photography, we decided to shoot with a medium format film camera. We also commissioned a very talented composer to create a custom track that balances between an era-specific and modern musical style.

Models: Kirra Hughes / Spencer Draeger / John Givez / Midori Hairston / Tyler Ross

Creative Direction:
Gut Branding
Production:
Gut Branding

Director:
Ahab Nimry
Director of Photography:
Phillip Mansfield
Art Director/Stylist:
Peter Ross/Wore Lord
Still Photography: 
Matthew Lawless
Makeup:
Victoria McGrath
Original Score:
Joel Piper

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Selected Works

2020 ReelEnjoy!

HOME "Solidarity"Lookbook Video Campaign

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Gut Branding Co.
hello@gutbranding.co
619.535.1485
Carlsbad, California

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