Crave Change

Food for the people

The Kebab Shop needed more than just a fresh new logo, colors and brand elements. They wanted a strong positioning and war cry to motivate the world to break out of their mundane ruts. Sure, Crave Change definitely refers to the amazing food and flavors TKS serves up–But, this campaign also has a global significance that this family-owned Mediterranean chain is very proud to promote.

We took a local, family-run kebab chain and helped them find their personality and a point of view. Now, with multiple locations up and down the Califorina coast, this regional chain has been elevated from a few hole-in-the wall eateries to a brand with a mission: to help people break out of the fast-casual food rut and Crave Change.

We took a local, family-run kebab chain and helped them find their personality and a point of view. Now, with multiple locations up and down the Califorina coast, this regional chain has been elevated from a few hole-in-the wall eateries to a brand with a mission: to help people break out of the fast-casual food rut and Crave Change.

We took a local, family-run kebab chain and helped them find their personality and a point of view. Now, with multiple locations up and down the Califorina coast, this regional chain has been elevated from a few hole-in-the wall eateries to a brand with a mission: to help people break out of the fast-casual food rut and Crave Change.

Creative Direction
Campaign Strategy
Copywriting
Art Direction
Brand Retail
Brand Content
Social Media

Creative Direction
Campaign Strategy
Copywriting
Art Direction
Brand Retail
Brand Content
Social Media

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Selected Works

Behind GreatnessShort Film

ASICS'Colors That Run' - Retail Campaign

Unleashed by Petco'Loyal-to-Locals' - Content Series

YurbudsPackaging and Branding

Tracker Boats - Reata by RangerBrand Launch Campaign

The Kebab ShopBrand Development

PetcoCelebrity Adoption - Content Series

KNEKTBranding & Advertising

Edge 4Brand Development & Digital Design

The Kebab ShopAdvertising Campaign

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Gut Branding Co
hello@gutbranding.co
619.535.1485
San Diego, California

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