The Kebab Shop needed more than just a fresh new logo, colors and brand elements. They wanted a strong positioning and war cry to motivate the world to break out of their mundane ruts. Sure, Crave Change definitely refers to the amazing food and flavors TKS serves up–But, this campaign also has a global significance that this family-owned Mediterranean chain is very proud to promote.

We took a local, family-run kebab chain and helped them find their personality and a point of view. Now, with multiple locations up and down the Califorina coast, this regional chain has been elevated from a few hole-in-the wall eateries to a brand with a mission: to help people break out of the fast-casual food rut and Crave Change.

We took a local, family-run kebab chain and helped them find their personality and a point of view. Now, with multiple locations up and down the Califorina coast, this regional chain has been elevated from a few hole-in-the wall eateries to a brand with a mission: to help people break out of the fast-casual food rut and Crave Change.

We took a local, family-run kebab chain and helped them find their personality and a point of view. Now, with multiple locations up and down the Califorina coast, this regional chain has been elevated from a few hole-in-the wall eateries to a brand with a mission: to help people break out of the fast-casual food rut and Crave Change.